A Business Improvement Area (BIA) provides a mechanism for property owners and business to collectively obtain the improvements they want to see in their district. The SODO BIA was created under the auspices of the City of Seattle in 2014. The mission of the SODO BIA is to Advocate for a Safe, Clean and Moving SODO, for the benefit of property owners, businesses, tenants, employees and patrons of the SODO district.
The SODO BIA is guided by the Ratepayer’s Advisory Board which is comprised of members representative of the varying sizes, types and locations of business and property owners in the district and includes business tenants, MIC members and a Port of Seattle representative.
Erin Goodman, EXECUTIVE DIRECTOR
A Seattle native, Erin came to the SODO BIA from the U District Partnership where she administered the U District BIA and produced the annual U District StreetFair. With a Master’s in Public Administration, Erin is committed to being an ardent advocate for SODO businesses and assisting them in developing a vibrant business district in SODO that is Safe, Clean and Moving. Erin can be reached at 206-294-3285 or firstname.lastname@example.org and is eager to set up a time to meet and learn about your business.
Danielle Koontz, PROGRAM COORDINATOR
Danielle joined the SODO BIA in August of 2016 as the Program Coordinator. She is a graduate from Washington State University with a degree in Strategic Communication. Before joining the SODO BIA, she held positions doing community outreach, social media and marketing communication. She loves working in the unique district of SODO and getting to interact with all the diverse businesses. Danielle can be reached at 206-294-3285 or email@example.com
Board of Directors
Chief Financial Officer, Merlino Foods
Todd is the CFO of Merlino Foods, a specialty broad-line foodservice distributor based in Seattle, Washington. Born and raised in Seattle, Biesold grew up working in Merlino Foods. After earning his Bachelor of Business Administration degree in public accounting from Gonzaga University and passing the CPA examination, Todd attended the University of Washington School of Law, earned his J.D. and passed the Washington State Bar exam. Upon graduation from Law School Biesold worked as a tax professional at KPMG Peat Marwick. In 1991 Biesold rejoined Merlino Foods on a full time basis and helped to grow the company into a major foodservice distributor in Western Washington.
President, Nuleaf Office Solutions
Kelly took over his father’s company in 2014, which has been in SODO since 1975. Kelly currently serves on the board of Seattle Executives Associates, Junior Achievements of WA and was the proud recipient of the Puget Sound Business Journal’s 40 under 40 award in 2015. Kelly is a graduate at Western Washington University and has most recently taken his father’s company The Cartridge Family through a transformation and re-branding to NuLeaf Office Solutions. Kelly’s roots grow deep in SODO and the Seattle business community. He is anxious to work with other business leaders and tenants to help better SODO, Seattle and our local economy.
President, Katwall, Inc.
Kima is the President of Katwall, Inc., a commercial steel studs and drywall company who has been based out of SODO since 2002. She has been working in the SODO area since 1994. She is very dedicated to SODO and is honored and excited to be part of the SODO BIA Ratepayer Advisory Board, with high expectations of change to the Safety, Cleanliness and Traffic flow in SODO.
Director of Finance – Buffalo Industries LLC and Buffalo Investment Co
Wil is the Controller for Buffalo Industries LLC, a wholesale distributor of cleaning and maintenance products based in Seattle, as well as Buffalo Investment Co, which oversees five commercial warehouses in SODO. Wil earned his Bachelor of Business Administration from University of Washington and his MBA from Seattle University. Besides safety and security in SODO, where he’s worked for eight years, Wil is very concerned with mobility, both professionally as a heavy importer, and personally as a West Seattle resident
Alex is the co-founder of Solstice the first cannabis brand in Washington State, that built the first permitted cultivation facility, operating still to this day in the SODO. Having lived two thirds of his life in King County and a decade in Seattle, his love for our home shows in his personal and professional actions. He has helped to create the state’s largest cannabis trade association and sitting on multiple boards while working on environmental and homelessness issues. Alex has used his CWU education degree to teach legislators & regulators from the city to international level how to create and implement productive policy.
SALLY DEL FIERRO
Director, Community Engagement,
Port of Seattle
Sally has worked in Port of Seattle Public Affairs since 1999 and currently serves as the senior manager of community engagement, overseeing outreach, events, education, and community relations. She has been actively involved in SODO area activities since 2000. She has served on the board of Urban ArtWorks, the West Seattle Chamber of Commerce, the Seattle Propeller Club and has been actively engaged in south harbor community relations and projects including the NW Ports Clean Air Strategy, the Truck Parking work group, the Lower Duwamish Waterway Group, and the EPA’s Duwamish Community Involvement.
Vice President Marketing, Gull Industries, Inc.
Effie is the Vice President of Marketing at Gull Industries. She is the third generation to work at Gull and is currently overseeing marketing and operations for Canvas Event Space. Gull Industries has been based out of SODO for over 35 years and value their deep roots in the community. Originally a petroleum marketing company with wholesale and retail fuel operations, Gull’s business operations now consist of a commercial real estate portfolio with several properties in the SODO neighborhood as well as throughout the Pacific Northwest. Effie also serves on the Kindering Board, Vital Voices NW and at her children’s school.
Director of Development, Evergreen Treatment Services
Tavia is the Director of Development at Evergreen Treatment Services (ETS), a non-profit that is working to address opioid epidemic and homelessness crisis in Western Washington. With headquarters on Airport Way in SODO, ETS combines medication-assisted treatment with street-based outreach to provide a continuum of care to over 6,000 individuals. A native Seattleite, Tavia got her bachelors in psychology and anthropology at the University of Washington and has since spent her career supporting local non-profits with operations, finance, fundraising, and development. A little-known fact is that throughout her 20’s, Tavia traveled to SODO twice a week for band practice at Sodo Pop on Occidental.
Director of Intelligence, Starbucks
TJ Lunardi joined Starbucks in May 2017 as the company’s director of Intelligence, leading a team responsible for providing an independent view of geo-political and security risks around the world. Prior to this role, TJ spent almost 18 years with the U.S. Department of State, first as a diplomat and then as a Special Agent of the Diplomatic Security Service (DS). In the latter capacity, he served in U.S. embassies in Iraq, Germany, Montenegro, the United Kingdom, and Ukraine, and oversaw the criminal investigations section of the DS Los Angeles Field Office. TJ also worked as a senior security advisor in the Executive Office of the Secretary of State and as a special assistant to the Assistant Secretary of State for Diplomatic Security. He holds a Bachelor’s of Science in Foreign Service, with honors, from the Walsh School of Foreign Service at Georgetown University and is a member of Phi Betta Kappa. Although originally from Philadelphia, TJ has chosen Seattle his first permanent home in the United States in nearly two decades, and is committed to keeping SODO a vibrant and safe part of his adopted city.
Property Manager – Prologis, Inc.
Regina has been in the commercial real estate industry for 14 years. Regina has been with Prologis, a world-wide leader in industrial real estate, since 2004. As Prologis’ portfolio in SODO has expanded, so has her desire to get involved and be a part of this fast-paced, eclectic community. She is very excited to bring her real estate knowledge and passion for service to the SODO board.
Property Manager, American Life, Inc.
Darrell has over twenty years of commercial real estate and business brokerage experience. He currently serves as a property manager for American Life, overseeing nearly forty commercial and industrial buildings in the SODO neighborhood. He also owns Blackbird Cityscapes, a commercial services contractor company that maintains many SODO area properties and businesses. A lifelong Seattle resident, Darrell has witnessed first-hand the challenges and changes that face SODO business and land owners and hopes to bring his experience and skills to the BIA.
Founding Member, Schlemlein, Goetz,
Fick & Scruggs, PLLC.
Michael has been diligently and successfully representing clients in the Northwest for over two decades. Michael’s broad range of experience includes litigation on behalf of companies and individuals in the areas of business, insurance, real estate, contracts, construction, personal injury, shareholder and LLC member disputes as well as many other areas. In addition to his litigation and trial experience, Michael regularly handles transactional matters such as business purchase and sale agreements, real estate transactions, business entity formations, contracts, leases etc.
Founder & Designated Broker, Metropolist
Chad is a founder and self-appointed Master of Ceremonies at Metropolist. He has 20 years in real estate – as both a broker and as a corporate trainer for new and seasoned agents. Chad was born and raised in the Seattle area and is a graduate of Western Washington University. Chad is passionate about the essence of Metropolist and SODO – bringing together people and events, and having amazing things materialize out of it. Where art and science intersect with life.
2018 WORK PLAN
Safe SODO: Security, Safety and Prevention
- Create a visible police presence in SODO to address chronic issues and develop relationships with SODO business community
- Classes, speakers & events to address cleanliness issues in SODO
- Provide high quality staff support to this program
- Provide branded visual presence and response in SODO
Clean SODO: Clean, Beautify and Activate
- To maintain clean streets- remove debris, leaves and garbage on a regular basis
- Continue scheduled clean ups for addressing litter and garbage in SODO
- Proactively address the effect of tailgating by providing trash dumpsters and porta potties
- Proactively address graffiti through beautification of surfaces
- Community development and cleaning in SODP
- Classes, speakers & events to address cleanliness issues in SODO
- Support the SODO Art Corridor Project along the E3 Busway
Move SODO: Transportation, Mobility and Safety
- Provide forum for diverse SODO stakeholders to address relevant transportation isses
- Advocate for the items identified in the Consensus Agenda document
- Advocate for SODO transportation improvement as part of the One Center City mobility plan
- Continue to advocate for the City to maintain and repair streets in SODO
- Advocate for restoring 1st Ave Bus service and other Transit Improvements in SODO
- Engage City on their approach to bike lanes, and traffic enforcement
- Advocate for ratepayer input on Lander Street Overpass project
- Engage City in commonsense overhaul of parking in SODO
- Engage Sound Transit to ensure that SODO has a voice in the routing through SODO
- Provide placemaking and wayfinding through art
- Improve SODO navigation with new wayfinding signage
- Improve road and transportation conditions in SODO
Advocate SODO: Communication, Outreach and Advocacy
- Increase ratepayer awareness of BIA and services provided. Develop relationships between ratepayers and BIA
- Maintain current database of contacts for all businesses and property owners in SODO
- To inform and engage ratepayers in the activites of the SODO BIA
- SODO Business Directory, SODO related news, SODO BIA meetings & Events and other SODO Happenings
- Engage new followers with relevant posts and drive traffic to the website
- Drive traffic to the website and inform ratepayers
- Support organization’s advocacy work
- Develop community and greater sense of being connected for SODO businesses
- Facilitate the financial and operational priorities of the Board of Directors and support the success of the Executive Director
- Ensure BIA resources are deployed effectively and ratepayers benefit from the investment of their assets
The SODO Business Improvement Area is more than just one person or organization, it is a collaboration of businesses, property owners and the City of Seattle working together to create lasting change in the our shared district, SODO. Effectively addressing the issues of the district requires the participation of ratepayers to create a shared vision of the district. Interested in getting involved? Consider participating in one of our program area Committees.
1. Communications & Outreach
Responsible for developing the communications and marketing plan for the SODO BIA, to include, website, newsletter, social media, events and other avenues of outreach.
This committee works to develop the SODO BIA’s transportation initiatives and works closely with the Duwamish TMA to develop understanding of transportation issues in the District.
3. Clean & Safe
Responsible for identifying crime and disorder hotspots, chronic cleanliness issues and overseeing the contractors who address these issues.
For more information on these committees and other ways to get involved: Erin Goodman, Executive Director, 206-294-3285, firstname.lastname@example.org