A Business Improvement Area (BIA) provides a mechanism for property owners and business to collectively obtain the improvements they want to see in their district. The SODO BIA was created under the auspices of the City of Seattle in 2014. The mission of the SODO BIA is to Advocate for a Safe, Clean and Moving SODO, for the benefit of property owners, businesses, tenants, employees and patrons of the SODO district.
The SODO BIA is guided by the Ratepayer’s Advisory Board which is comprised of members representative of the varying sizes, types and locations of business and property owners in the district and includes business tenants, MIC members and a Port of Seattle representative.
Erin Goodman, EXECUTIVE DIRECTOR
A Seattle native, Erin came to the SODO BIA from the U District Partnership where she administered the U District BIA and produced the annual U District StreetFair. With a Master’s in Public Administration, Erin is committed to being an ardent advocate for SODO businesses and assisting them in developing a vibrant business district in SODO that is Safe, Clean and Moving. Erin can be reached at 206-981-9877 or email@example.com and is eager to set up a time to meet and learn about your business.
Lauren Ross, PROGRAM MANAGER, CLEAN & SAFE OUTREACH
An East Coast Transplant, Lauren joined the SODO BIA in January 2018 as the Program Manager. She holds a Master’s in Public Administration from the Evans School of Public Policy and Governance at the University of Washington. Before joining the SODO BIA, she’s worked with several Seattle based non-profits in program and campaign fundraising, advocacy, and outreach. She is eager to work with the diverse community and support businesses in creating a Clean and Safe SODO.
Jillian Celich, PROGRAM COORDINATOR, COMMUNICATIONS & EVENTS
Born and raised in Washington State, Jillian has recently moved back after living a short while on the East Coast. She holds a Master’s degree in Public Relations from The George Washington University and a Bachelor’s degree in Communication from the University of Washington. Before joining the SODO BIA, Jillian worked in higher education, specifically focusing on communication and special events. She is excited to be back in Seattle, working for the SODO BIA, and is determined to help make SODO a Clean and Safe community for all.
Board of Directors
Chief Financial Officer, Merlino Foods
Todd is the CFO of Merlino Foods, a specialty broad-line foodservice distributor based in Seattle, Washington. Born and raised in Seattle, Biesold grew up working in Merlino Foods. After earning his Bachelor of Business Administration degree in public accounting from Gonzaga University and passing the CPA examination, Todd attended the University of Washington School of Law, earned his J.D. and passed the Washington State Bar exam. Upon graduation from Law School Biesold worked as a tax professional at KPMG Peat Marwick. In 1991 Biesold rejoined Merlino Foods on a full time basis and helped to grow the company into a major foodservice distributor in Western Washington.
President, Katwall, Inc.
Kima is the President of Katwall, Inc., a commercial steel studs and drywall company who has been based out of SODO since 2002. She has been working in the SODO area since 1994. She is very dedicated to SODO and is honored and excited to be part of the SODO BIA Ratepayer Advisory Board, with high expectations of change to the Safety, Cleanliness and Traffic flow in SODO.
Chief Financial Officer – Buffalo Industries LLC and Buffalo Investment Co
Wil is the Chief Financial Officer for Buffalo Industries LLC, a wholesale distributor of cleaning and maintenance products based in Seattle, as well as Buffalo Investment Co, which oversees five commercial warehouses in SODO. Wil earned his Bachelor of Business Administration from University of Washington and his MBA from Seattle University. Besides safety and security in SODO, where he’s worked for eight years, Wil is very concerned with mobility, both professionally as a heavy importer, and personally as a West Seattle resident
Alex is the co-founder of Solstice the first cannabis brand in Washington State, that built the first permitted cultivation facility, operating still to this day in the SODO. Having lived two thirds of his life in King County and a decade in Seattle, his love for our home shows in his personal and professional actions. He has helped to create the state’s largest cannabis trade association and sitting on multiple boards while working on environmental and homelessness issues. Alex has used his CWU education degree to teach legislators & regulators from the city to international level how to create and implement productive policy.
SALLY DEL FIERRO
Director, Community Engagement,
Port of Seattle
Sally has worked in Port of Seattle Public Affairs since 1999 and currently serves as the senior manager of community engagement, overseeing outreach, events, education, and community relations. She has been actively involved in SODO area activities since 2000. She has served on the board of Urban ArtWorks, the West Seattle Chamber of Commerce, the Seattle Propeller Club and has been actively engaged in south harbor community relations and projects including the NW Ports Clean Air Strategy, the Truck Parking work group, the Lower Duwamish Waterway Group, and the EPA’s Duwamish Community Involvement.
Vice President Marketing, Gull Industries, Inc.
Effie is the Vice President of Marketing at Gull Industries. She is the third generation to work at Gull and is currently overseeing marketing and operations for Canvas Event Space. Gull Industries has been based out of SODO for over 35 years and value their deep roots in the community. Originally a petroleum marketing company with wholesale and retail fuel operations, Gull’s business operations now consist of a commercial real estate portfolio with several properties in the SODO neighborhood as well as throughout the Pacific Northwest. Effie also serves on the Kindering Board, Vital Voices NW and at her children’s school.
Director of Development, Evergreen Treatment Services
Tavia is the Director of Development at Evergreen Treatment Services (ETS), a non-profit that is working to address opioid epidemic and homelessness crisis in Western Washington. With headquarters on Airport Way in SODO, ETS combines medication-assisted treatment with street-based outreach to provide a continuum of care to over 6,000 individuals. A native Seattleite, Tavia got her bachelors in psychology and anthropology at the University of Washington and has since spent her career supporting local non-profits with operations, finance, fundraising, and development. A little-known fact is that throughout her 20’s, Tavia traveled to SODO twice a week for band practice at Sodo Pop on Occidental.
Property Manager – Prologis, Inc.
Regina has been in the commercial real estate industry for 14 years. Regina has been with Prologis, a world-wide leader in industrial real estate, since 2004. As Prologis’ portfolio in SODO has expanded, so has her desire to get involved and be a part of this fast-paced, eclectic community. She is very excited to bring her real estate knowledge and passion for service to the SODO board.
Property Manager, American Life, Inc.
Darrell has over twenty years of commercial real estate and business brokerage experience. He currently serves as a property manager for American Life, overseeing nearly forty commercial and industrial buildings in the SODO neighborhood. He also owns Blackbird Cityscapes, a commercial services contractor company that maintains many SODO area properties and businesses. A lifelong Seattle resident, Darrell has witnessed first-hand the challenges and changes that face SODO business and land owners and hopes to bring his experience and skills to the BIA.
Founding Member, Schlemlein, Goetz,
Fick & Scruggs, PLLC.
Michael has been diligently and successfully representing clients in the Northwest for over two decades. Michael’s broad range of experience includes litigation on behalf of companies and individuals in the areas of business, insurance, real estate, contracts, construction, personal injury, shareholder and LLC member disputes as well as many other areas. In addition to his litigation and trial experience, Michael regularly handles transactional matters such as business purchase and sale agreements, real estate transactions, business entity formations, contracts, leases etc.
Founder & Designated Broker, Metropolist
Chad is a founder and self-appointed Master of Ceremonies at Metropolist. He has 20 years in real estate – as both a broker and as a corporate trainer for new and seasoned agents. Chad was born and raised in the Seattle area and is a graduate of Western Washington University. Chad is passionate about the essence of Metropolist and SODO – bringing together people and events, and having amazing things materialize out of it. Where art and science intersect with life.
2019 WORK PLAN
Safe SODO: Security, Safety and Prevention
- Create a visible police presence in SODO to address chronic issues and develop relationships with SODO business community
- Classes, speakers & events to address safety issues in SODO
- Provide high quality staff support to this program
- Provide branded visual presence and response in SODO
Clean SODO: Clean, Beautify and Activate
- Maintain clean streets- remove debris, leaves and garbage on a regular basis
- Continue scheduled clean ups for addressing litter and garbage in SODO
- Proactively address the effects of tailgating by providing trash dumpsters and porta potties
- Proactively address graffiti through beautification of surfaces
- Community development and cleaning in SODO
- Classes, speakers & events to address cleanliness issues in SODO
Move SODO: Transportation, Mobility and Safety
- Provide a forum for diverse SODO stakeholders to address relevant transportation issues
- Advocate for the items identified in the Consensus Agenda document
- Continue to advocate for the City to maintain and repair streets in SODO
- Advocate for restoring 1st Ave Bus service and other Transit Improvements in SODO
- Continue to advocate for improvements to last mile connections in SODO
- Represent SODO’s freight businesses in city wide transportation discussion
- Engage City in commonsense overhaul of parking in SODO
- Engage Sound Transit to ensure that SODO has a voice in the routing through SODO
- Provide placemaking and wayfinding through art
- Improve SODO navigation with new wayfinding signage
- Improve road and transportation conditions in SODO
Advocate SODO: Communication, Outreach and Advocacy
- Increase ratepayer awareness of BIA and services provided. Develop relationships between ratepayers and BIA
- Maintain current database of contacts for all businesses and property owners in SODO
- Inform and engage ratepayers in the activities of the SODO BIA through the monthly newsletter
- Update website regularly to reflect current SODO Business Directory, SODO related news, SODO BIA meetings & events and other SODO happenings
- Engage new followers with relevant social media posts and drive traffic to the website
- Ensure our organization’s communications plan also supports our organization’s advocacy work
- Develop community and greater sense of being connected for SODO businesses
- Facilitate the financial and operational priorities of the Board of Directors and support the success of the Executive Director
- Ensure BIA resources are deployed effectively and transparently, and ratepayers benefit from the investment of their assets
- Ensure legal, financial and personnel policy documents are up to date and in compliance with applicable laws
The SODO Business Improvement Area is more than just one person or organization, it is a collaboration of businesses, property owners and the City of Seattle working together to create lasting change in the our shared district, SODO. Effectively addressing the issues of the district requires the participation of ratepayers to create a shared vision of the district. Interested in getting involved? Consider participating in one of our program area Committees.
1. Communications & Outreach
Responsible for developing the communications and marketing plan for the SODO BIA, to include, website, newsletter, social media, events and other avenues of outreach.
This committee works to develop the SODO BIA’s transportation initiatives and works closely with the Duwamish TMA to develop understanding of transportation issues in the District.
3. Clean & Safe
Responsible for identifying crime and disorder hotspots, chronic cleanliness issues and overseeing the contractors who address these issues.
For more information on these committees and other ways to get involved: Erin Goodman, Executive Director, 206-294-3285, firstname.lastname@example.org